The money
Find out which post paid for your month.
Your posts import on their own, each carrying its own tracked link. Sales land in one ledger, credited to the content that sent the buyer — with a confidence score on every match, and never a borrowed certainty.
PROCEEDS · LAST 30 DAYS
$412.90
268 installs · 30 days of Apple report · $332.45 carries a token
Credited to
Confidence- “I read 40 books this year”campaign token0.99$184.20
- PDF → audiobook in 8 secondscampaign link0.92$96.50
- My commute reading setupself-report0.60$61.75
$80.45 could not be traced. It gets its own line rather than being spread across the rest.
Downloads went up. Nobody can say why.
App marketing has a hole in the middle of it. Somebody watches your reel on Tuesday, searches the App Store by name on Thursday, and buys on Sunday. Every link in that chain is invisible: no click, no referrer, nothing for a dashboard to hold on to. Apple will happily tell you the sale happened and nothing about where it came from.
So you end up with two numbers that never meet. Views on one screen, revenue on another, and a hunch in between. That hunch is what you make next month's content decisions on, which is a strange way to spend the only hours you have.
How a sale finds its post.
Every post gets a link
One tracked link minted per post, automatically. A click carries the post's name with it all the way to the sale.
Ask the ones who never clicked
Most buyers search the store by name. So Attribura asks them inside your app where they heard about you, and matches the answer to real content.
Score it honestly
Every match carries a confidence. A campaign token is not a guess and a self-report is not a certainty, and the ledger keeps them apart.
What you can finally answer.
Which cut earned
Your posts ranked by the money that followed them, not by the views that flattered them.
How sure you are
A confidence on every credited sale, so a strong claim and a weak one never get averaged into a wrong one.
What nobody can trace
Untraceable money gets its own line instead of being spread over the posts that happen to be near it.
The specifics
- Sources
- App Store proceeds, Superwall, Shopify and Stripe, in one ledger.
- Tracked links
- One minted per post, automatically, and they keep redirecting even if an account lapses.
- Self-report
- An SDK that asks buyers in your app where they heard about you, and resolves the free-text answer against your real content.
- Confidence
- Scored per match. A certified link, a matched self-report and a channel-only answer are three different tiers and stay that way.
- Untraced money
- Gets its own line. It is never redistributed over the posts around it to make a chart look tidier.
- Apple's own numbers
- Proceeds and installs come from Apple's daily reports, so the totals reconcile with App Store Connect.
Questions people ask.
How can you attribute a sale with no click?
By asking. Most app buyers never click anything — they see a video, then search the store by name days later. Attribura ships an SDK that asks the buyer inside your app where they heard about you, and resolves the free-text answer against your real posts and channels. It is not a click, and it is not treated as one: it lands at a lower confidence, in its own tier.
What is a confidence score?
A number saying how much weight the match deserves. A sale carrying a campaign token from a link you minted is near certain. A self-report naming a specific post is strong. A self-report naming only a channel is weaker, and money with nothing at all attached gets its own line rather than a guess. Averaging those together is how attribution tools end up confidently wrong.
Does it match App Store Connect?
Yes. Proceeds and installs come from Apple's own daily reports, so the totals reconcile with what Apple shows you. What Attribura adds is the column Apple does not have: which piece of your content the money followed.
Which payment sources can it read?
App Store proceeds, Superwall, Shopify and Stripe, landing in one ledger. You can start with the App Store alone and add the rest later; nothing has to be connected on day one.
What happens to money it cannot trace?
It gets a line of its own that says so. That line is usually large at the start and shrinks as your posts get their links, and watching it shrink is a better measure of the setup than any single credited sale.
Put your app in.
Sign in, connect one account, and watch the first front go live. It takes a few minutes, and the panel tells you what to do next.